About Us​

Povilas Rusevicius – Founder

  • MSc Cognitive and Clinical Neuroscience
    • Dissertation in CLINICAL APPLICATIONS OF NEUROFEEDBACK AND THE POSSIBLE BENEFITS
  • BSc (Hons) Sports, Health, and Exercise Sciences

Why We Do What We Do

At Arbor LDN, everything we do centres around you, your growth, your resilience, and your potential to thrive. We believe that when you unlock the best version of yourself, you create a ripple effect that positively transforms the world around you. That’s why our mission is simple yet profound: to guide you on a journey to mental clarity, emotional balance, and personal empowerment through advanced neurofeedback technology, compassionate service, and a deep respect for the human spirit.

Our story begins with our founder, Povilas Rusevicius whose lifelong curiosity about the human brain and passion for helping others has shaped Arbor LDN’s vision. With a Bachelor’s degree in Sports, Health, and Exercise Sciences and a Master’s degree in Cognitive and Clinical Neuroscience, he blends academic rigor with practical insights into how the brain and body work together. Beyond the science, our founder’s diverse experiences from his work with children with Special Educational Needs (SEN), former world champions, CEOs, professional athletes, lawyers, accountants, life coaches and corporate management add depth and compassion to our approach.

Arbor LDN stands for growth and strength, symbolised by the tree (Arbor in Latin). Just as a tree develops deep roots to weather storms and expansive branches to reach the sky, we empower our clients to build a strong foundation in mental health and achieve their highest potential. We bring together science and spirituality, combining advanced neurofeedback technology with philosophical and psychological insights to help you navigate life’s challenges with confidence and clarity.

Integrity, trust, and commitment are the cornerstones of our practice. We strive to run an honest and righteous company that reflects our belief in serving humanity. Our ultimate goal is to provide a service that not only improves individual lives but also contributes to a better world.

Our Mission​

To empower individuals to reach the best version of themselves, fulfil their potential, and contribute their unique gifts to the world.

Our Vision​

A world where everyone has the tools and support to thrive mentally, emotionally, and spiritually, creating a ripple effect of positive change across their communities.

Our Values

Growth: Helping individuals build resilience and expand their potential.

Integrity: Running a business rooted in honesty, trust, and a genuine commitment to helping others.

Connection: Fostering meaningful relationships and creating an environment of support and understanding.

Service: Using our expertise and resources to uplift humanity and improve lives.